Stand Out from the Crowd: Effective Strategies for Large Format Promotional Banners
In a busy world, many marketing professionals know that banners are a key element in capturing attention and broadcasting a message. When a well-designed banner is positioned in the right way, it can generate interest in a new product or service and raise awareness “by stealth.”
Choosing the right materials for your banner is also critical. This is especially true for banners that will be hung outside where they will face a variety of environmental and lighting conditions. For example, rough textures on wall surfaces can diffuse light and soften colors, which may affect how clearly they are read. If you choose a printed banner that is made from smooth, matte or satin material, it will be less susceptible to this effect.
Another consideration is font selection. It’s important to select a font that is easy to read from a distance and that looks good at larger sizes, since it’s unlikely that passersby will stop to read the entire message. Many people will simply glance at a banner and make a judgment call based on what they see. In fact, a recent study found that people form opinions of products and people in just 90 seconds! And, anywhere from 62 to 90 percent of that opinion is based on color alone.
When designing your banner, be sure to include a clear call to action. This could be as simple as a website or phone number. The goal is to make it as easy as possible for passersby to follow up on your offer or ask questions. If you want to include more detailed information, limit it to a few bullet points. This will help your banner avoid appearing overcrowded and will give visitors an opportunity to focus on what is most relevant.
The best Detroit banner printing services providers will understand how your banner will be used and where it will be hung. They will be able to recommend the best materials and ensure that your final product is readable in all lighting conditions. They should also be able to show you a mockup of your banner so that you can see how it will look and be sure that it meets your expectations.
Are you ready to create a stunning banner that will attract customers and boost your sales? Then contact the experienced Detroit large format print services specialists at Greko Print & Imaging today to get started. By partnering with a trusted print shop in Detroit, you can create impactful promotional banners that will help your business stand out from the crowd.